Overview
The goal of this Customs By JB logo design project was to create a visual identity that felt personal, creative, and instantly recognizable. Instead of using a traditional logo mark, the concept focused on developing a character that represents the artist behind the brand.
The illustrated character is shown holding a paint palette and brush, actively creating the JB lettering. This approach highlights the custom nature of the business while adding personality and storytelling to the brand identity.
The final design balances creativity with brand recognition, giving Customs By JB a logo that can connect with customers and stand out across social media, merchandise, and promotional materials.
