Summary
Gift Your Gratitude is a branding project developed to create a warm, memorable, and versatile visual identity for a gifting-focused brand. The identity centers around a custom symbol that transforms the letter "i" into a human figure, reinforcing the idea that every gift begins with a person. Through logo development, typography, color selection, and brand applications, the project delivers a cohesive system designed to strengthen recognition across digital and physical touchpoints.
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Overview

Developing a warm and memorable visual identity that transforms gratitude into a recognizable gifting experience.